Modul: Strategi Marketing

Effective Marketing Strategy

Bahasa Indonesia

Seminar TitleEffective Marketing Strategy

DateWednesday, 19-01-2011 until Thursday, 20-01-2011
08:30 - 15:30

VenueMajesty Hotel
JL. Surya Sumantri No. 91,
Bandung, Indonesia

FeeRp 2.800.000,-

Seminar/Conference DescriptionEffective Marketing Strategy merupakan salah satu mata rantai penting dalam strategic business plan. Kemampuan menganalisis peluang dan persaingan dalam bisnis akan menjadi modal dasar penyusunan perencanaan dan strategi pemasaran

Output:
-Memahami konsep dan implementasi market strategy
-Mampu melakukan brand scorecard analysis
-Mampu melakukan strategic SWOT analysis
-Mampu melakukan effective marketing strategy

Who Should Attend?Para manager, Staf pemasaran, dan staf penjualan serta personil lainnya dalam perusahaan yang ingin meningkatkan pengetahuan dan ketrampilannya tentang strategi pemasaran

Speaker

1.	Hindra Mulya, Dr, MM
2.	Yudhi Koesworodjati, SE, MPA.

Outline1. Key traits of Successful Brands Long-Term
2. Strategic business planning process
3. Critical planning steps & the overall process
4. Analysing the Brand Scorecard
5. Consumer Insight Process
6. Elements of a Business Analysis
7. Completing a Strategic SWOT analysis
8. Building the overall business strategy
9. Core company competencies
10. Identifying key brand growth drivers
11. Developing sound annual objectives, strategies, and tactical plans
12. Functional objectives & strategies: focusing the overall marketing strategy
13. Developing the activities plan, determining budgets and setting controls

ContactPT. Asprinet (penyelenggara info seminar online)
Phone : Hunting 62-21 719 1612 ( 717 93759 & 719 5774 ) , Hunting 719 9555 ( 719 9545 & 718 3219 )
Fax : 62-21-719 9552
Email: info-seminar@cbn.net.id